B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

100%

100% -- audience reach growth rate for The Roku Channel (Q4 2020)

Q4 2020  · Roku, Inc.

In Q4 2020, reach of The Roku Channel in U.S. households grew more than 100% year-over-year.

  • stated as 'more than 100%'
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Attribution: Roku, Inc. View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
100%
Unit
Percentage
Data Vintage
Q4 2020
Entity
The Roku Channel
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Roku, Inc. Primary Tier A
https://digitalmedianet.com/cypher-premieres-on-the-roku-channel-on-march-19/ ↗
Confidence: 57/100 Vintage: Q4 2020 Channel: Deep Crawl
Source Article
“CYPHER” Premieres on The Roku Channel on March 19
“CYPHER” Premieres on The Roku Channel on March 19 Roku has exclusive rights to new action/drama series in the U.S. and Canada SAN JOSE, Calif.–(BUSINESS WIRE)–Roku, Inc. (NASDAQ: ROKU) today announced a new scripted series, CYPHER, will premiere exclusively on The Roku Channel on March 19. CYPHER w…
Original Research
Roku, Inc. · Original study ↗

Year-over-year growth in U.S. household reach; stated as 'more than 100%'

Methodology documented
Industrymarketing
Plain Text
The Roku Channel: 100% audience reach growth rate. Source: Roku, Inc. (Q4 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roku-channel-reach-growth-yoy-q4-2020
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<blockquote cite="https://lighthousedata.io/data/roku-channel-reach-growth-yoy-q4-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> -- audience reach growth rate for The Roku Channel<br><small>Source: Roku, Inc. (Q4 2020) · <a href="https://lighthousedata.io/data/roku-channel-reach-growth-yoy-q4-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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