B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- marketers rating traditional media roi measurement extremely important for marketers (2018)
61% of surveyed marketers feel it is extremely important to measure ROI for traditional media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2018
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RSW/US (RSW/AgencySearch)
Primary
Tier A
https://www.findingbetteragencies.com/ever-changing-face-advertisingchanges-yet/ ↗
Source Article
The Ever-Changing Face of Advertising…Changes Yet Again
In our 2018 RSW/AgencySearch New Year Outlook Report, we unearthed changes and shifts in the market that might have bigger, full service shops a bit concerned.
Today, more so than years past, marketers are looking to fill voids left by specialty agency talent in their roster shops at what could be c…
Original Research
RSW/US (RSW/AgencySearch)
· Original study ↗
Methodology
RSW/AgencySearch survey
Methodology documented
Segmentation
Industrymedia_entertainment
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketers: 61% marketers rating traditional media roi measurement extremely important. Source: RSW/US (RSW/AgencySearch) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roi-traditional-measurement-importance
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<blockquote cite="https://lighthousedata.io/data/roi-traditional-measurement-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- marketers rating traditional media roi measurement extremely important for marketers<br><small>Source: RSW/US (RSW/AgencySearch) (2018) · <a href="https://lighthousedata.io/data/roi-traditional-measurement-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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