B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34%
34% -- percentage struggling to prove roi from non click visibility for Marketing teams (2026)
34% of surveyed GTM leaders and marketing teams struggle to prove ROI from non-click visibility.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kickstand with Pavilion
Primary
Tier A
https://meetkickstand.com/zero-click-zero-chill-tackling-ai-search-in-2026/ ↗
Source Article
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Original Research
Kickstand with Pavilion
· Original study ↗
Methodology
Kickstand/Pavilion study of 600 GTM leaders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing teams: 34% percentage struggling to prove roi from non click visibility. Source: Kickstand with Pavilion (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roi-proof-non-click-visibility-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/roi-proof-non-click-visibility-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- percentage struggling to prove roi from non click visibility for Marketing teams<br><small>Source: Kickstand with Pavilion (2026) · <a href="https://lighthousedata.io/data/roi-proof-non-click-visibility-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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