B
Evidence Grade B
Trusted with Context
Aging
8.4x
8.4x — return on investment for influencer marketing (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
8.4x
Unit
Ratio
Data Vintage
2024
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
1
Methodology
50
Freshness
60
Source
influencermarketinghub.com
Primary
Tier A
https://influencermarketinghub.com/influencer-marketing-benchmark-report/ ↗
Source Article
Influencer marketing has crossed a line.
At this year’s Super Bowl, Salesforce set its eyes on one of the world's biggest creators, MrBeast.
In the teaser released ahead of the game, MrBeast walks into Salesforce’s offices, pitches the marketing team on an idea we don’t hear, and gets approval to “d…
Original Research
Influencer Marketing Hub
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 8.4x | |
| 2025 | 6 | -31.2% |
Segmentation
RegionGlobal
RoleAll marketers
Channelinfluencer
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Plain Text
influencer marketing: 8.4x return on investment. Source: influencermarketinghub.com (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/roi-influencer-marketing-2024
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<blockquote cite="https://lighthousedata.io/data/roi-influencer-marketing-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.4x</strong> — return on investment for influencer marketing<br><small>Source: influencermarketinghub.com (2024) · <a href="https://lighthousedata.io/data/roi-influencer-marketing-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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