B Evidence Grade B Trusted with Context Dated

6% — roi rate for B2B marketers achieving biggest ROI from keeping up with Google’s algorithm (2023)

Name: ROI Rate Statistics
Creator: Lighthouse Research
Published: 2026-02-15

2023 · Unknown · Hubspot

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Source: Hubspot View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-02-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2023

Entity

B2B marketers achieving biggest ROI from keeping up with Google’s algorithm

Study Type

Unknown

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

55/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Hubspot Primary Tier B

https://blog.hubspot.com/marketing/social-media-video-trends ↗

Confidence: 54/100 Vintage: 2023

Also cited by

Sproutsocial https://sproutsocial.com/insights/social-media-marketing-roi-statistics/

2026-02-16

Sellerscommerce https://www.sellerscommerce.com/blog/b2b-marketing-statistics/

2026-02-16

blog.hubspot.com https://blog.hubspot.com/marketing/b2b-marketing-stats

2026-02-16

Original Research

HubSpot · Original study ↗

Segmentation

Industrygeneral RoleSEO Specialist Channelsearch

Cite this stat

Suggested hedging: Multiple industry sources report that [claim] Industry data from the source indicates that [claim] According to research from the source, [claim] Based on the source's analysis of n=available data respondents, [claim]

Plain Text

B2B marketers achieving biggest ROI from keeping up with Google’s algorithm: 6% roi rate. Source: Hubspot (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/roi-google-algorithm-2023-b2b

HTML Embed

<blockquote cite="https://lighthousedata.io/data/roi-google-algorithm-2023-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> — roi rate for B2B marketers achieving biggest ROI from keeping up with Google’s algorithm<br><small>Source: Hubspot (2023) · <a href="https://lighthousedata.io/data/roi-google-algorithm-2023-b2b" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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