B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
80%
80% -- roi increase for usability improvements (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (7)
Nielsen Norman Group
Primary
Tier A
https://www.nngroup.com/articles/ia-task-failures-remain-costly/ ↗
Source Article
IA Task Failures Remain Costly
"If the customer can't find the product, the customer can't buy it" was one of the first slogans I devised about Web usability. This truism remains in force today, because getting to the right page within a website or intranet is the inevitable prerequisite to getting anything done.
(When users actu…
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Original Research
Nielsen Norman Group
· Original study ↗
Methodology
Based on research on the return on investment from usability.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
usability improvements: 80% roi increase. Source: Nielsen Norman Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roi-from-usability
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<blockquote cite="https://lighthousedata.io/data/roi-from-usability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- roi increase for usability improvements<br><small>Source: Nielsen Norman Group (2023) · <a href="https://lighthousedata.io/data/roi-from-usability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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