B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- share of brand coverage for Roborock (Norwegian robot vacuum category) (H1 2025)
Roborock achieved a 65% share of all brand media coverage in the robot vacuum category in Norway during H1 2025.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
H1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Byråguiden / Kampanje
Primary
Tier B
https://byraguiden.kampanje.com/byraguiden/strategi-med-sugekraft/937331 ↗
Source Article
Strategi med sugekraft
Strategi med sugekraft
Med stadig flere aktører som kjemper om oppmerksomheten i markedet for robotstøvsugere, ønsket Roborock å befeste sin posisjon som en av de ledende aktørene innen smarte rengjøringsløsninger. For å oppnå dette og øke kjennskapen til både produktene og merkevaren i Norge, utvik…
Original Research
Byråguiden / Kampanje
· Original study ↗
Methodology
Share of brand media coverage in the robot vacuum category in Norway
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Roborock (Norwegian robot vacuum category): 65% share of brand coverage. Source: Byråguiden / Kampanje (H1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roborock-brand-coverage-share-norway-2025
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<blockquote cite="https://lighthousedata.io/data/roborock-brand-coverage-share-norway-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of brand coverage for Roborock (Norwegian robot vacuum category)<br><small>Source: Byråguiden / Kampanje (H1 2025) · <a href="https://lighthousedata.io/data/roborock-brand-coverage-share-norway-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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