B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
54%
54% -- rms override rate for hotel revenue management professionals (2026)
54% of respondents surveyed across the hotel industry regularly override their Revenue Management System (RMS).
- Sample consists of a mix of hoteliers, owners, asset managers, vendors, and consultants
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
194
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes
Primary
Tier A
https://americas.hsmai.org/insight/optimized-to-fail-research-on-the-future-of-revenue-management/ ↗
Source Article
Optimized to Fail: Research on the Future of Revenue Management
Original Research
HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes
· Original study ↗
Methodology
Survey of hoteliers, owners, asset managers, vendors, and consultants (194 surveys, 22 interviews) presented at HSMAI Commercial Strategy Conference
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel revenue management professionals: 54% rms override rate. Source: HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rms-override-rate-hoteliers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rms-override-rate-hoteliers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- rms override rate for hotel revenue management professionals<br><small>Source: HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes (2026) · <a href="https://lighthousedata.io/data/rms-override-rate-hoteliers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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