B
Evidence Grade B
Safe to Cite
Dated
19%
19% -- brand equity score increase for RIN brand perception: 'is trustworthy' (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association / Hindustan Unilever Limited
Primary
Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/42562 ↗
Source Article
MMA Case Study Hub
Original Research
Mobile Marketing Association / Hindustan Unilever Limited
· Original study ↗
Methodology
Brand equity score lift in the trust attribute following the RCRA campaign. Self-reported brand results from MMA award entry (2016).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
RIN brand perception: 'is trustworthy': 19% brand equity score increase. Source: Mobile Marketing Association / Hindustan Unilever Limited (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rin-brand-equity-trustworthy-lift
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<blockquote cite="https://lighthousedata.io/data/rin-brand-equity-trustworthy-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- brand equity score increase for RIN brand perception: 'is trustworthy'<br><small>Source: Mobile Marketing Association / Hindustan Unilever Limited (2016) · <a href="https://lighthousedata.io/data/rin-brand-equity-trustworthy-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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