B
Evidence Grade B
Graded
under review
Safe to Cite
Current
100
100 -- campaign routes created for McDonald's Philippines Ride the Arches campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
100
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leo Burnett Group Manila / McDonald's Philippines
Primary
Tier B
https://besteverad.com/leo-burnett-group-manila-partners-with-mcdonalds-to-promote-cycling-culture-w… ↗
Source Article
Leo Burnett Group Manila Partners with McDonald’s to Promote Cycling Culture with 'Ride the Arches' Campaign
Original Research
Leo Burnett Group Manila / McDonald's Philippines
· Original study ↗
Methodology
Campaign-reported cumulative figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's Philippines Ride the Arches campaign: 100 campaign routes created. Source: Leo Burnett Group Manila / McDonald's Philippines (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ride-the-arches-100-routes
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ride-the-arches-100-routes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100</strong> -- campaign routes created for McDonald's Philippines Ride the Arches campaign<br><small>Source: Leo Burnett Group Manila / McDonald's Philippines (2026) · <a href="https://lighthousedata.io/data/ride-the-arches-100-routes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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