B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- click through rate uplift for Rich results vs standard blue links in Google search (2024)
Rich results in search engine results pages achieve 30% to 40% higher click-through rates compared to standard blue links.
- Secondary citation of an Ahrefs 2024 study via a vendor blog
- Reported as a range (30-40%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://atlasmarketing.ai/seo-glossary/structured-data/ ↗
Source Article
What Is Structured Data? Definition & 2026 SEO Guide
Original Research
Ahrefs
· Original study ↗
Methodology
Source reports a range (30-40%); midpoint 35 used. Secondary citation of an Ahrefs 2024 study via a vendor blog; original study not directly verified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rich results vs standard blue links in Google search: 30% click through rate uplift. Source: Ahrefs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rich-results-ctr-uplift-ahrefs-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rich-results-ctr-uplift-ahrefs-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click through rate uplift for Rich results vs standard blue links in Google search<br><small>Source: Ahrefs (2024) · <a href="https://lighthousedata.io/data/rich-results-ctr-uplift-ahrefs-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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