B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
58%
58% -- rich results click through rate for Rich results in search (search users) (2024)
Search users click on rich results 58% of the time.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
4,500,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Milestone Research
Primary
Tier B
https://digitalstrategyforce.com/journal/how-to-audit-your-websites-structured-data-for-ai-readiness… ↗
Source Article
How to Audit Your Website’s Structured Data for AI Readiness | Digital Strategy Force
How to Audit Your Website’s Structured Data for AI Readiness
Most websites have structured data that is technically present but strategically broken — wrong types, shallow nesting, no entity connectivity, and freshness drift that AI models silently penalize. Most organizations also have no centraliz…
Original Research
Milestone Research
· Original study ↗
Methodology
Milestone Research analysis of 4.5 million search queries; compared to 41% click rate for non-rich results, a 17-percentage-point gap. Underlying study date not specified in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rich results in search (search users): 58% rich results click through rate. Source: Milestone Research (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rich-results-ctr-4-5m-query-analysis
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rich-results-ctr-4-5m-query-analysis" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- rich results click through rate for Rich results in search (search users)<br><small>Source: Milestone Research (2024) · <a href="https://lighthousedata.io/data/rich-results-ctr-4-5m-query-analysis" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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