B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- share of agency business from rfps for US PR agencies (2026)
RFPs generate as much as 35% of all PR agency business nationwide.
- Source states 'as much as 35%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PR Council
Primary
Tier B
https://www.rfpassociates.net/agencies/responseready/ ↗
Source Article
RFP ResponseReady™:
Let’s face it. Winning business in response to requests for proposals is not easy. In fact, it can be downright debilitating. But the fact remains that RFPs generate as much as 35% of all PR agency business nationwide, according to the PR Council.
RFP ResponseReady is a focused, dedicated and custom…
Original Research
PR Council
· Original study ↗
Methodology
Cited by RFP Associates from the PR Council; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US PR agencies: 35% share of agency business from rfps. Source: PR Council (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rfp-share-pr-agency-business-35pct
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<blockquote cite="https://lighthousedata.io/data/rfp-share-pr-agency-business-35pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of agency business from rfps for US PR agencies<br><small>Source: PR Council (2026) · <a href="https://lighthousedata.io/data/rfp-share-pr-agency-business-35pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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