B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- share more likely to advocate vendor in rfp for B2B buyers (2025)
79% of B2B buyers say they are more likely to advocate for a vendor during the RFP process if that vendor consistently produces high-quality thought leadership content.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman–LinkedIn
Primary
Tier A
https://www.mqlmagnet.com/post/how-to-build-authority-through-thought-leadership-content ↗
Source Article
How to Build Authority Through Thought Leadership Content | MQL Magnet
How to Build Authority Through Thought Leadership Content
Updated: Jul 30
Most content labeled “thought leadership” is industry consensus dressed up with an executive’s headshot.
Key takeaways Thought leadership takes a position someone could disagree with. If any competitor could have written it, i…
Original Research
Edelman–LinkedIn
· Original study ↗
Methodology
Edelman–LinkedIn B2B Thought Leadership Impact Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 79% share more likely to advocate vendor in rfp. Source: Edelman–LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rfp-advocacy-thought-leadership-2025
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<blockquote cite="https://lighthousedata.io/data/rfp-advocacy-thought-leadership-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share more likely to advocate vendor in rfp for B2B buyers<br><small>Source: Edelman–LinkedIn (2025) · <a href="https://lighthousedata.io/data/rfp-advocacy-thought-leadership-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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