B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- roi for Rexona accessibility campaign (2023)
The Rexona #GerakTakTerbatas accessibility campaign achieved a 20% ROI, which was 5 times higher than a normal campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
redcomm.co.id
Primary
Tier B
https://redcomm.co.id/case-studies/a-game-changer-for-accessibility-rexonas-revolutionary-approach-t… ↗
Source Article
A Game-Changer for Accessibility: Rexona's Revolutionary Approach to Empower People with Disabilities
Challege
Rexona has always encouraged people to keep moving. As a brand built around movement, confidence, and daily activity, Rexona believes that everyone should have the opportunity to move freely and actively. However, in reality, movement is not experienced equally by everyone.
For many people …
Original Research
redcomm.co.id
· Original study ↗
Methodology
Compared to a normal campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rexona accessibility campaign: 20% roi. Source: redcomm.co.id (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rexona_accessibility_campaign_roi
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<blockquote cite="https://lighthousedata.io/data/rexona_accessibility_campaign_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- roi for Rexona accessibility campaign<br><small>Source: redcomm.co.id (2023) · <a href="https://lighthousedata.io/data/rexona_accessibility_campaign_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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