B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share of cardholders saying rewards influence card selection for US cardholders (2025-06)
85% of cardholders say rewards influence which card they select.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Velera
Primary
Tier B
https://www.amplifiloyalty.com/blog/loyalty-rewards-insights-by-amplifi-loyalty-solutions-ceo-mike-k… ↗
Source Article
Loyalty Rewards Insights by ampliFI Loyalty Solutions CEO Mike Knoop
Original Research
Velera
· Original study ↗
Methodology
Velera Payments Index, June 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US cardholders: 85% share of cardholders saying rewards influence card selection. Source: Velera (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rewards-influence-card-selection-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rewards-influence-card-selection-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of cardholders saying rewards influence card selection for US cardholders<br><small>Source: Velera (2025-06) · <a href="https://lighthousedata.io/data/rewards-influence-card-selection-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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