B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- revpar as primary success metric rate for hotel revenue management professionals (2026)
47% of survey respondents still measure success primarily through RevPAR.
- Sample consists of a mix of hoteliers, owners, asset managers, vendors, and consultants
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
194
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes
Primary
Tier A
https://americas.hsmai.org/insight/optimized-to-fail-research-on-the-future-of-revenue-management/ ↗
Source Article
Optimized to Fail: Research on the Future of Revenue Management
Original Research
HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes
· Original study ↗
Methodology
Survey of hoteliers, owners, asset managers, vendors, and consultants
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel revenue management professionals: 47% revpar as primary success metric rate. Source: HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revpar-primary-success-metric
HTML Embed
<blockquote cite="https://lighthousedata.io/data/revpar-primary-success-metric" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- revpar as primary success metric rate for hotel revenue management professionals<br><small>Source: HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes (2026) · <a href="https://lighthousedata.io/data/revpar-primary-success-metric" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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