B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

89%

89% -- share of revops leaders saying function lacks clearly defined strategic goals for RevOps leaders (2025)

2025  · Salesloft / Wakefield Research

89% of RevOps leaders state that their function still lacks clearly defined strategic goals.

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Attribution: Salesloft / Wakefield Research View source
Lighthouse Research Team
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Source verified Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
RevOps leaders
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Salesloft / Wakefield Research Primary Tier B
https://www.datamagnet.co/post/best-data-enrichment-tools-revops-teams-2026/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
7 Best Data Enrichment Tools for RevOps Teams (2026 Ranked)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted. Best Data Enrichment Tools for RevOps Teams in 2026: 7 Ranked Your CRM data is decaying right now. HubSpot's own research, pulling from MarketingSherpa data, puts B2B contact decay at 22.5% a…
Original Research
Salesloft / Wakefield Research · Original study ↗

Wakefield Research survey commissioned by Salesloft

Methodology documented
Industrymarketing
Plain Text
RevOps leaders: 89% share of revops leaders saying function lacks clearly defined strategic goals. Source: Salesloft / Wakefield Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revops-leaders-lack-strategic-goals-2025
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<blockquote cite="https://lighthousedata.io/data/revops-leaders-lack-strategic-goals-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of revops leaders saying function lacks clearly defined strategic goals for RevOps leaders<br><small>Source: Salesloft / Wakefield Research (2025) · <a href="https://lighthousedata.io/data/revops-leaders-lack-strategic-goals-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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