B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

11%

11% -- share rating own data excellent for RevOps and GTM professionals (2025-01)

Name: Share Rating Own Data Excellent Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025-01 · n=600 · RevOps Co-op, MarketingOps Co-op, and Openprise

11% of RevOps and GTM professionals rated their own data quality as excellent.

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Attribution: RevOps Co-op, MarketingOps Co-op, and Openprise View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

11%

Unit

Percentage

Data Vintage

2025-01

Entity

RevOps and GTM professionals

Sample Size

600

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

RevOps Co-op, MarketingOps Co-op, and Openprise Primary Tier B

https://www.openprisetech.com/resources/2025-state-of-revops-data-quality ↗

Confidence: 59/100 Vintage: 2025-01 Channel: Deep Crawl

Source Article

How to A/B Test Enrichment Vendors Without Breaking Your Pipeline (2026)

Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted. How to A/B Test Enrichment Vendors Without Breaking Your Pipeline An independent benchmark of eight company-enrichment APIs found field accuracy ranging from 89.0% to 92.6% on the same 282 hu…

Original Research

RevOps Co-op, MarketingOps Co-op, and Openprise · Original study ↗

Methodology

2025 State of RevOps Data Quality Survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

RevOps and GTM professionals: 11% share rating own data excellent. Source: RevOps Co-op, MarketingOps Co-op, and Openprise (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revops-data-rated-excellent-2025

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<blockquote cite="https://lighthousedata.io/data/revops-data-rated-excellent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- share rating own data excellent for RevOps and GTM professionals<br><small>Source: RevOps Co-op, MarketingOps Co-op, and Openprise (2025-01) · <a href="https://lighthousedata.io/data/revops-data-rated-excellent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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