B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- revops leaders citing data quality as top pain point for sales and marketing ops leaders (2025)
71% of sales and marketing ops leaders cite data quality and governance as a top operational pain point.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MarketingOps.com
Primary
Tier C
https://www.datamagnet.co/post/data-governance-policy-template-b2b/ ↗
Source Article
B2B Sales Data Governance Policy Template & FAQ
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
B2B Data Governance Policy Template: Frequently Asked Questions (2026)
A data governance policy is a written set of rules for who owns your CRM data, how it gets classified, who can touch it,…
Original Research
MarketingOps.com
· Original study ↗
Methodology
RevOps survey via MarketingOps.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales and marketing ops leaders: 71% revops leaders citing data quality as top pain point. Source: MarketingOps.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revops-data-quality-pain-point-2025
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<blockquote cite="https://lighthousedata.io/data/revops-data-quality-pain-point-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- revops leaders citing data quality as top pain point for sales and marketing ops leaders<br><small>Source: MarketingOps.com (2025) · <a href="https://lighthousedata.io/data/revops-data-quality-pain-point-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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