B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- revops teams saying bad data hurts gtm execution for RevOps teams (2025)
71% of RevOps teams say bad data is actively hurting go-to-market execution.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Openprise
Primary
Tier C
https://www.openprisetech.com/resources/2025-state-of-revops-data-quality ↗
Source Article
7 Signs Your CRM Data Needs Cleaning (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
7 Signs Your CRM Data Needs Cleaning
Poor data quality costs the average organization $12.9 million a year (Gartner). If any of the seven signs below sound familiar, your CRM isn't just clutt…
Original Research
Openprise
· Original study ↗
Methodology
Openprise 2025 State of RevOps Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
RevOps teams: 71% revops teams saying bad data hurts gtm execution. Source: Openprise (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revops-bad-data-hurting-gtm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/revops-bad-data-hurting-gtm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- revops teams saying bad data hurts gtm execution for RevOps teams<br><small>Source: Openprise (2025) · <a href="https://lighthousedata.io/data/revops-bad-data-hurting-gtm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.