B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- revops function adoption rate for B2B companies (2026)
78% of B2B companies have adopted RevOps functions today (up from roughly 30% in 2021).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Skaled
Primary
Tier C
https://www.datamagnet.co/post/data-governance-policy-template-b2b/ ↗
Source Article
B2B Sales Data Governance Policy Template & FAQ
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
B2B Data Governance Policy Template: Frequently Asked Questions (2026)
A data governance policy is a written set of rules for who owns your CRM data, how it gets classified, who can touch it,…
Original Research
Skaled
· Original study ↗
Methodology
Skaled estimate; baseline 30% in 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 78% revops function adoption rate. Source: Skaled (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revops-adoption-growth-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/revops-adoption-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- revops function adoption rate for B2B companies<br><small>Source: Skaled (2026) · <a href="https://lighthousedata.io/data/revops-adoption-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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