B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- share of local ranking factors for Google Business Profile reviews (2025)
Review signals account for roughly 16% of Map Pack ranking factors according to Moz research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier C
https://tailoredtactiqs.com/local-seo-strategies-google-business-profile/ ↗
Source Article
Local SEO Strategies: How to Outrank 99% of Local Businesses on Google
Most local businesses waste time on SEO tactics that stopped working years ago, while their competitors dominate the Map Pack by focusing on what actually moves rankings.
This guide breaks down the most effective local SEO strategies into a tier system: what you must do, what helps, and what’s a com…
Original Research
Moz
· Original study ↗
Methodology
Blog citing Moz's local search ranking factors research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profile reviews: 16% share of local ranking factors. Source: Moz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reviews-local-ranking-factors-2025
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<blockquote cite="https://lighthousedata.io/data/reviews-local-ranking-factors-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- share of local ranking factors for Google Business Profile reviews<br><small>Source: Moz (2025) · <a href="https://lighthousedata.io/data/reviews-local-ranking-factors-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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