B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- share of review readers influenced as much as personal recommendations for consumers who read customer reviews (2025)
75% of people who read customer reviews say online reviews influence their buying decisions as much as recommendations from friends or family.
- Original research/study source not named
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
servicehawk.io
Primary
Tier C
https://servicehawk.io/marketing-resources/home-services/removing-negative-google-reviews-business-t… ↗
Source Article
Can Businesses Remove Negative Reviews on Google?
If you’re an HVAC business owner trying to boost your online reputation, you might be wishing for a way to erase negative reviews from unhappy customers.
Can businesses remove negative reviews on Google? Learn more about the best review practices from the experts at ServiceHawk, a firm specializing …
Original Research
servicehawk.io
· Original study ↗
Methodology
Unattributed research cited by ServiceHawk blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers who read customer reviews: 75% share of review readers influenced as much as personal recommendations. Source: servicehawk.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reviews-influence-buying-decision-like-personal-recommendations
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<blockquote cite="https://lighthousedata.io/data/reviews-influence-buying-decision-like-personal-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of review readers influenced as much as personal recommendations for consumers who read customer reviews<br><small>Source: servicehawk.io (2025) · <a href="https://lighthousedata.io/data/reviews-influence-buying-decision-like-personal-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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