B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- local search ranking factor weight for Review velocity (rolling 90 days) in Google local ranking (2026)
Review velocity (rolling 90 days) accounts for approximately 10% of Google local search ranking weight in 2026.
- Approximate value based on the Whitespark Local Search Ranking Factors survey
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whitespark
Primary
Tier C
https://sproutsagesolutions.com/medspa-review-velocity-2026/ ↗
Source Article
Medspa Review Velocity 2026, Why It Beats Star Rating | Sprout Sage
Why Your Medspa’s Review Velocity Matters More Than Your Star Rating in 2026
Two medspas in the same zip code. Practice A has 412 reviews at 4.8 stars and gets one new review every 9 days. Practice B has 87 reviews at 4.5 stars and gets 4 new reviews a week. In the Google Map Pack today, Practice B …
Original Research
Whitespark
· Original study ↗
Methodology
Cited from Whitespark Local Search Ranking Factors survey 2026; velocity ranked #11 of all factors, up from #93
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Review velocity (rolling 90 days) in Google local ranking: 10% local search ranking factor weight. Source: Whitespark (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/review-velocity-ranking-weight-2026
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<blockquote cite="https://lighthousedata.io/data/review-velocity-ranking-weight-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- local search ranking factor weight for Review velocity (rolling 90 days) in Google local ranking<br><small>Source: Whitespark (2026) · <a href="https://lighthousedata.io/data/review-velocity-ranking-weight-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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