B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3
3 -- local search ranking factor rank for Review signals (quantity, velocity, diversity) in Google Local Pack local business rankings (2024)
According to Moz's Local Search Ranking Factors study cited in 2024, review signals (such as quantity, velocity, and diversity) are the 3rd most important factor in determining Google Local Pack SERP rankings for local businesses.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
3
Unit
Rank
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier C
https://au.business.trustpilot.com/blog/get-seen-in-search/why-does-google-care-if-your-business-has… ↗
Source Article
Why does Google care if your business has online reviews?
Original Research
Moz
· Original study ↗
Methodology
Per Moz's Local Search Ranking Factors study as cited in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Review signals (quantity, velocity, diversity) in Google Local Pack local business rankings: 3 local search ranking factor rank. Source: Moz (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/review-signals-3rd-local-ranking-factor
HTML Embed
<blockquote cite="https://lighthousedata.io/data/review-signals-3rd-local-ranking-factor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- local search ranking factor rank for Review signals (quantity, velocity, diversity) in Google Local Pack local business rankings<br><small>Source: Moz (2024) · <a href="https://lighthousedata.io/data/review-signals-3rd-local-ranking-factor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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