B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- ranking influence share for Google local search top positions (2025)
Review keyword relevance accounts for 22% of ranking power in Google local search.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savvy Partner (citing unnamed study)
Primary
Tier B
https://savvypartner.com/how-google-review-signals-are-gaining-influence-in-local-seo-rankings/ ↗
Source Article
Google Review Signals: How Reviews Drive Local SEO Rankings in 2025
Local SEO has always been about one key factor: proximity. Businesses closest to a searcher’s location typically have a higher chance of appearing in Google’s local search results. But recent data from an analysis of over 3,000 Google Business Profiles suggests a major shift: while proximity still d…
Original Research
Savvy Partner (citing unnamed study)
· Original study ↗
Methodology
Analysis of over 3,000 Google Business Profiles
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 22% | |
| 2025 (current) | 26% | +18.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google local search top positions: 22% ranking influence share. Source: Savvy Partner (citing unnamed study) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/review-keyword-relevance-22pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/review-keyword-relevance-22pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- ranking influence share for Google local search top positions<br><small>Source: Savvy Partner (citing unnamed study) (2025) · <a href="https://lighthousedata.io/data/review-keyword-relevance-22pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.