B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- share changed purchased item for US smartphone users who browsed product reviews while shopping (2014-12)
Among US smartphone users who used their phone to browse product reviews or get product information while shopping at a retail store, 79% changed the item they purchased based on this information.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2014-12
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lighthouse Search Index
Primary
Tier A
https://mobilepaymentmagazine.com/consumers-and-mobile-financial-services-2015-free-report/ ↗
Source Article
Consumers and Mobile Financial Services – Free Report
Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 7…
Original Research
Lighthouse Search Index
· Original study ↗
Methodology
Federal Reserve Board annual consumer survey
Methodology documented
Segmentation
Industryfintech_finance
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US smartphone users who browsed product reviews while shopping: 79% share changed purchased item. Source: Lighthouse Search Index (2014-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/review-driven-purchase-change-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/review-driven-purchase-change-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share changed purchased item for US smartphone users who browsed product reviews while shopping<br><small>Source: Lighthouse Search Index (2014-12) · <a href="https://lighthousedata.io/data/review-driven-purchase-change-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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