B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3,800,000
3,800,000 -- monthly reach for Reuters (2023-05)
Reuters reached 3.8 million people in the UK for business news in May 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3,800,000
Unit
Count
Data Vintage
2023-05
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ipsos iris
Primary
Tier B
https://3thinkrs.com/reuters-reaches-3-8-million-people-in-may-googles-genesis-to-serve-as-a-persona… ↗
Source Article
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Original Research
Ipsos iris
· Original study ↗
Methodology
Ipsos iris measurement; 8% reach among UK business news audience
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Reuters: 3,800,000 monthly reach. Source: Ipsos iris (2023-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reuters-uk-business-news-reach-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reuters-uk-business-news-reach-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,800,000</strong> -- monthly reach for Reuters<br><small>Source: Ipsos iris (2023-05) · <a href="https://lighthousedata.io/data/reuters-uk-business-news-reach-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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