B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2.1%
2.1% -- retention rate increase communication for companies with communication (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (4)
CustomerGauge
Primary
Tier A
https://customergauge.com/blog/how-did-they-not-know-why-some-companies-miss-the-mark-on-churn-reten… ↗
Source Article
How Did They Not Know? Why Some Companies Miss the Mark on Churn &…
While there were many striking findings in CustomerGauge’s most recent NPS® benchmarks report, one of the most significant findings implied a strategic gap across industries: 44% of respondents didn’t know their customer retention rates (or 1 in 3 companies).
For those in senior management, that num…
Also cited by
coursera.org
https://www.coursera.org/
2026-08-16
business.com
https://www.business.com/
2026-08-16
web.uri.edu
https://web.uri.edu/
2026-08-16
Original Research
CustomerGauge
· Original study ↗
Methodology
Based on internal communication practices
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
companies with communication: 2.1% retention rate increase communication. Source: CustomerGauge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-rate-increase-communication
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<blockquote cite="https://lighthousedata.io/data/retention-rate-increase-communication" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.1%</strong> -- retention rate increase communication for companies with communication<br><small>Source: CustomerGauge (2026) · <a href="https://lighthousedata.io/data/retention-rate-increase-communication" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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