B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$1
$1 -- cost to acquire vs retain per arr dollar for SaaS/BIM startups (2025)
Acquiring customers costs $1.32 to generate $1 in annual recurring revenue compared to $0.71 to retain an existing customer.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
altersquare.io
Primary
Tier C
https://altersquare.io/blog/investor-signals-metrics-bim-vcs-actually-care-about-in-2025 ↗
Source Article
Investor Signals: Metrics BIM VCs Actually Care About in 2025
Original Research
altersquare.io
· Original study ↗
Methodology
Cited from source [3]
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
SaaS/BIM startups: $1 cost to acquire vs retain per arr dollar. Source: altersquare.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-cost-vs-acquisition-cost
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retention-cost-vs-acquisition-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- cost to acquire vs retain per arr dollar for SaaS/BIM startups<br><small>Source: altersquare.io (2025) · <a href="https://lighthousedata.io/data/retention-cost-vs-acquisition-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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