B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- share of online buyers noticing retargeting ads for online buyers (2025)
75% of online buyers pay attention to retargeting ads.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
omnycode.com
Primary
Tier C
https://omnycode.com/how-ecommerce-retargeting-can-boost-your-sales/ ↗
Source Article
How Ecommerce Retargeting Can Boost Your Sales
Buying online isn’t always a spur-of-the-moment decision. It’s a journey with multiple touchpoints. Imagine a potential customer visiting your product page, browsing several times, then leaving without making a purchase. With retargeting, you can nurture these leads and turn them into loyal customer…
Original Research
omnycode.com
· Original study ↗
Methodology
Blog cites unnamed research; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online buyers: 75% share of online buyers noticing retargeting ads. Source: omnycode.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeting-ad-attention-75
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<blockquote cite="https://lighthousedata.io/data/retargeting-ad-attention-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of online buyers noticing retargeting ads for online buyers<br><small>Source: omnycode.com (2025) · <a href="https://lighthousedata.io/data/retargeting-ad-attention-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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