B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- social media marketing adoption for US retailers (2016)
92% of retailers surveyed are focusing on social media marketing in 2016 according to the NRF report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation (NRF)
Primary
Tier B
https://www.jointviews.com/blog/facebook-leads-retailer-digital-marketing-spend-says-nrf-survey/ ↗
Source Article
Facebook leads retailer digital marketing spend, says NRF survey | JointViews
Social media and mobile marketing are gaining traction and budgets, despite the paid search and email marketing efforts by the retailers. This is evident from the annual report,” State of Retailing Online 2016: Marketing and Merchandising,” published by the National Retail Federation (NRF). The repo…
Original Research
National Retail Federation (NRF)
· Original study ↗
Methodology
NRF 'State of Retailing Online 2016: Marketing and Merchandising' survey of retail eBusiness executives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retailers: 92% social media marketing adoption. Source: National Retail Federation (NRF) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailers-social-media-marketing-focus-2016
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<blockquote cite="https://lighthousedata.io/data/retailers-social-media-marketing-focus-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- social media marketing adoption for US retailers<br><small>Source: National Retail Federation (NRF) (2016) · <a href="https://lighthousedata.io/data/retailers-social-media-marketing-focus-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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