B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- share of members in lowest tier for retail tier loyalty programmes (2026)

Name: Share Of Members In Lowest Tier Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2026 · theloyaltypeople.global

In most retail tier loyalty programmes, over 60% of members remain in the lowest tier and never move.

Stated as an approximate threshold ('over 60%')
Applies to most retail tier programmes

Cite this stat Share How we verify

Attribution: theloyaltypeople.global View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

retail tier loyalty programmes

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

theloyaltypeople.global Primary Tier C

https://www.theloyaltypeople.global/blog-post/tier-or-no-tier-loyalty-programme ↗

Confidence: 47/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Tier or No Tier?

Tier or No Tier? Tiered loyalty programmes are industry default but should they be? We examine when tiers work, when they alienate members, and what the data says about the Tier Drop Cliff. - Anouncement - | - Anouncement - | - Anouncement March 25, 2026 Insights Tiered loyalty programmes are indust…

Original Research

theloyaltypeople.global · Original study ↗

Methodology

Approximate figure ('over 60%') with no named original source

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

retail tier loyalty programmes: 60% share of members in lowest tier. Source: theloyaltypeople.global (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-tier-members-stuck-lowest-tier

HTML Embed

<blockquote cite="https://lighthousedata.io/data/retail-tier-members-stuck-lowest-tier" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of members in lowest tier for retail tier loyalty programmes<br><small>Source: theloyaltypeople.global (2026) · <a href="https://lighthousedata.io/data/retail-tier-members-stuck-lowest-tier" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →