B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- share of digital advertising for global retail media (2025)
Global retail media ad spend accounted for around 15% of all digital advertising in 2025.
- Stated as an approximate figure ('around 15%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer / WPP GroupM
Primary
Tier B
https://adlook.com/blog/retail-media-risks-cpg-brand-building/ ↗
Source Article
The Retail Media Signal CPG Always Wanted
Original Research
eMarketer / WPP GroupM
· Original study ↗
Methodology
Cited from eMarketer and WPP GroupM
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global retail media: 15% share of digital advertising. Source: eMarketer / WPP GroupM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-share-of-digital-ads-2025
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<blockquote cite="https://lighthousedata.io/data/retail-media-share-of-digital-ads-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of digital advertising for global retail media<br><small>Source: eMarketer / WPP GroupM (2025) · <a href="https://lighthousedata.io/data/retail-media-share-of-digital-ads-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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