B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- share of global digital advertising revenue for Retail media networks (2021)
Retail media networks represented 18% of global digital advertising revenue as of 2021, according to GroupM forecasts.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier B
https://www.gra.world/walmart-connect-expands-with-tiktok-snap ↗
Source Article
Walmart Connect expands with TikTok, Snap - GRA
Walmart Connect expands with TikTok, Snap
Executives at Walmart are learning those embarrassing dances only teenagers should know.
Walmart’s retail media business announced it would be partnering with both Snap and TikTok. Specifically, the partnership will enable advertisers that use Walmart Connec…
Original Research
GroupM
· Original study ↗
Methodology
GroupM forecast cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail media networks: 18% share of global digital advertising revenue. Source: GroupM (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-share-global-digital-ads-2021
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<blockquote cite="https://lighthousedata.io/data/retail-media-share-global-digital-ads-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- share of global digital advertising revenue for Retail media networks<br><small>Source: GroupM (2021) · <a href="https://lighthousedata.io/data/retail-media-share-global-digital-ads-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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