B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- share of digital advertising spend for retail media (2025)
Retail media accounts for approximately 15% of digital advertising spending.
- Estimated figure ('about 15%') based on unnamed industry estimates
Lighthouse Research Team
Last verified:
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Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Source Article
Retail Media Advertising: Definition, Types, And Examples
Retail Media Advertising: Definition, Types, And Examples
RETAIL MEDIA
Understand the fundamentals of retail media advertising and why it’s reshaping digital commerce.
Written & peer reviewed by
4 Darkroom team members
In recent years, the way brands advertise to shoppers has changed. As more people…
Methodology
Agency article citing unnamed industry estimates; no original methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail media: 15% share of digital advertising spend. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-share-digital-ad-spend-2025
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<blockquote cite="https://lighthousedata.io/data/retail-media-share-digital-ad-spend-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of digital advertising spend for retail media<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/retail-media-share-digital-ad-spend-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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