B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- platform technology fee rate for Modern retail media platforms (2024-2025)
Modern retail media platforms typically charge around 10-20% in tech fees.
- Reported as a typical range of 10-20%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Mirakl
Primary
Tier B
https://www.mirakl.com/blogs/retail-media/buy-vs-build-rethinking-in-house-retail-media/ ↗
Source Article
Buy vs build: Rethinking in-house retail media in a market that moves fast – Mirakl
More and more retailers are choosing to build their own retail media platforms (opens in a new tab), as it offers control, customization and the ability to tailor features to their business needs.
In some cases, these platforms are the result of early investments made before off-the-shelf solutions …
Original Research
Mirakl
· Original study ↗
Methodology
Source reports a range of 10-20%; midpoint (15%) used per normalization rules. Article is undated; vintage estimated from publication context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Modern retail media platforms: 10% platform technology fee rate. Source: Mirakl (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-platform-tech-fee-percentage
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<blockquote cite="https://lighthousedata.io/data/retail-media-platform-tech-fee-percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- platform technology fee rate for Modern retail media platforms<br><small>Source: Mirakl (2024-2025) · <a href="https://lighthousedata.io/data/retail-media-platform-tech-fee-percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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