B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- retail media gross margin for Retail media networks (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Axonet
Primary
Tier B
https://axonet.io/the-case-for-retail-media-in-cstores-retailer-perspective/ ↗
Source Article
The Case for Retail Media in C
Original Research
Axonet
· Original study ↗
Methodology
Vendor-published benchmark citing evidence from Amazon, Walmart, Best Buy and other retailers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail media networks: 70% retail media gross margin. Source: Axonet (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-average-gross-margin
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retail-media-average-gross-margin" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- retail media gross margin for Retail media networks<br><small>Source: Axonet (2026) · <a href="https://lighthousedata.io/data/retail-media-average-gross-margin" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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