B
Evidence Grade B
Safe to Cite
Recent
15.2%
15.2% -- percentage of total ad spend for global retail media ad investment (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15.2%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (6)
WARC
Primary
Tier B
https://www.warc.com/content/paywall/article/retail-media-growth-momentum-continues-set-to-lead-in-2… ↗
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Original Research
WARC
· Original study ↗
Methodology
According to the latest WRC Media forecast
Segmentation
IndustryRetail
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
global retail media ad investment: 15.2% percentage of total ad spend. Source: WARC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-ad-spend-percentage
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<blockquote cite="https://lighthousedata.io/data/retail-media-ad-spend-percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.2%</strong> -- percentage of total ad spend for global retail media ad investment<br><small>Source: WARC (2025) · <a href="https://lighthousedata.io/data/retail-media-ad-spend-percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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