B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- customer loss rate per outage for retail websites (2025)
Retail websites that go down lose 9% of affected customers per outage.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Akamai
Primary
Tier C
https://wpblazer.com/uptime-monitoring/ ↗
Source Article
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Why It Matters
Downtime costs traffic, leads and sales — and Aka…
Original Research
Akamai
· Original study ↗
Methodology
Research by Akamai, cited by WP Blazer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail websites: 9% customer loss rate per outage. Source: Akamai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-customer-loss-per-outage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retail-customer-loss-per-outage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- customer loss rate per outage for retail websites<br><small>Source: Akamai (2025) · <a href="https://lighthousedata.io/data/retail-customer-loss-per-outage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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