B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
16%
16% -- cmo hire change rate for Retail industry (2024)
CMO hires in the retail industry shrank by 16% year-over-year in 2024 compared to 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
310
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Ladder
Primary
Tier A
https://newsletter.cmoladder.com/p/cmo-moves-mid-jan-update ↗
Source Article
CMO Moves Mid-Jan Update
What does it take to land a CMO gig?
That’s exactly what we set out to uncover in our freshly released CMO Moves report. We dissected 310 global CMO appointments from 2024, stacked them up against 2023, and—spoiler alert—some fascinating trends emerged. Let’s dive in:
Tech Still Reigns, But Retail’s…
Original Research
CMO Ladder
· Original study ↗
Methodology
Year-over-year change vs 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail industry: 16% cmo hire change rate. Source: CMO Ladder (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-cmo-hires-decline-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retail-cmo-hires-decline-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- cmo hire change rate for Retail industry<br><small>Source: CMO Ladder (2024) · <a href="https://lighthousedata.io/data/retail-cmo-hires-decline-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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