B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

25%

25% -- churn risk reduction for businesses responding to negative feedback (2026)

2026  · InMoment

Responding to negative feedback within 24 hours reduces churn risk by 25%.

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Attribution: InMoment View source
Lighthouse Research Team
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Source verified Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
businesses responding to negative feedback
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
InMoment Primary Tier C
https://reperase.com/blog/online-reputation-strategy/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Online Reputation Strategy: Your Complete 2026 Guide | RepErase
You wake up, check Google, and your rating has dropped overnight. A cluster of one-star reviews appeared while you were sleeping. Some are vague. Some are obviously fake. One mentions an employee who doesn't work for you. Another attacks a location you closed months ago. Your phone starts ringing. L…
Original Research
InMoment · Original study ↗

Cited via InMoment guidance

Methodology documented
IndustryB2C RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
businesses responding to negative feedback: 25% churn risk reduction. Source: InMoment (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/response-within-24h-churn-risk-reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/response-within-24h-churn-risk-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- churn risk reduction for businesses responding to negative feedback<br><small>Source: InMoment (2026) · <a href="https://lighthousedata.io/data/response-within-24h-churn-risk-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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