B
Evidence Grade B
Graded
under review
Safe to Cite
Current
7.8%
7.8% -- direct debit adoption rate for Resilient Strivers persona (US utility customers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BlastPoint
Primary
Tier B
https://blastpoint.com/how-utility-personas-drive-smarter-engagement/ ↗
Source Article
Building Customer Personas: How Utility Personas Drive Smarter Engagement
Original Research
BlastPoint
· Original study ↗
Methodology
Persona comparison vs. 25% audience average; BlastPoint utility case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Resilient Strivers persona (US utility customers): 7.8% direct debit adoption rate. Source: BlastPoint (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/resilient-strivers-direct-debit
HTML Embed
<blockquote cite="https://lighthousedata.io/data/resilient-strivers-direct-debit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.8%</strong> -- direct debit adoption rate for Resilient Strivers persona (US utility customers)<br><small>Source: BlastPoint (2026) · <a href="https://lighthousedata.io/data/resilient-strivers-direct-debit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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