B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
84%
84% -- share of residents valuing online ratings equal to personal references for apartment residents (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketapts.com
Primary
Tier C
https://www.marketapts.com/blog/7-easy-ways-to-get-more-positive-apartment-reviews/ ↗
Source Article
7 Easy Ways To Get More Positive Apartment Reviews | Market Apartments
If your community is constantly receiving negative feedback, it’s time to look into solutions for getting more positive apartment reviews! Many properties have residents who love where they live. However, if you don’t have the right ideas and practices, residents will never share those positive expe…
Original Research
marketapts.com
· Original study ↗
Methodology
Cited as 'a new study' with no named source; secondary citation on a marketing blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
apartment residents: 84% share of residents valuing online ratings equal to personal references. Source: marketapts.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/residents-ratings-as-important-as-references
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<blockquote cite="https://lighthousedata.io/data/residents-ratings-as-important-as-references" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of residents valuing online ratings equal to personal references for apartment residents<br><small>Source: marketapts.com (2025) · <a href="https://lighthousedata.io/data/residents-ratings-as-important-as-references" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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