B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

11%

11% -- share of firms using image video analysis for research firms (2025)

Name: Share Of Firms Using Image Video Analysis Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2025 · Tremendous

11% of research firms utilize image and video analysis for visual data.

Cite this stat Share How we verify

Attribution: Tremendous View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

11%

Unit

Percentage

Data Vintage

2025

Entity

research firms

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Tremendous Primary Tier B

https://www.tremendous.com/blog/protect-market-research-data-fraud/ ↗

Confidence: 28/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Protecting Market Research Data from Fraud | Tremendous

Fraudsters cost the market research industry an estimated $350 million in 2024 — about 10% of total incentive spend across the industry. But fraud isn’t just a financial problem for research firms. Bad survey responses can compromise study findings, adding noise to legitimate responses. In worst-cas…

Original Research

Tremendous · Original study ↗

Methodology

Tremendous's own research

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

research firms: 11% share of firms using image video analysis. Source: Tremendous (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/research-firms-image-video-analysis

HTML Embed

<blockquote cite="https://lighthousedata.io/data/research-firms-image-video-analysis" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- share of firms using image video analysis for research firms<br><small>Source: Tremendous (2025) · <a href="https://lighthousedata.io/data/research-firms-image-video-analysis" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →