B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- share triggered by school reputation for parents (UK independent school sector) (2017)
24% of parents think about their child attending an independent school from their own understanding of the school by reputation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ten Trends (Spires)
Primary
Tier C
https://stevejking.com/strategy/modern-marketing-for-independent-schools/ ↗
Source Article
Modern Marketing for Independent Schools - Steve J King
Abstract: Over the past 30 years, the wants, needs, and aspirations of independent school pupils and parents, and the schools themselves, have changed immeasurably. However, marketing concepts and theories formed decades ago are still being applied today to diminishing effect. We now need a new pers…
Original Research
Ten Trends (Spires)
· Original study ↗
Methodology
Survey of parents for the Ten Trends publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
parents (UK independent school sector): 24% share triggered by school reputation. Source: Ten Trends (Spires) (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reputation-trigger-independent-school-2017
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<blockquote cite="https://lighthousedata.io/data/reputation-trigger-independent-school-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- share triggered by school reputation for parents (UK independent school sector)<br><small>Source: Ten Trends (Spires) (2017) · <a href="https://lighthousedata.io/data/reputation-trigger-independent-school-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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