B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

41%

41% -- share of companies losing brand value after negative reputation event for companies facing negative reputation events (2025)

Name: Share Of Companies Losing Brand Value After Negative Reputation Event Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2025 · Journal of Marketing Analytics

41% of companies that faced a negative reputation event reported losing brand value and revenue as a direct consequence.

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Attribution: Journal of Marketing Analytics View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

41%

Unit

Percentage

Data Vintage

2025

Entity

companies facing negative reputation events

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Journal of Marketing Analytics Primary Tier B

https://www.belkinmarketing.com/post/why-content-marketing-is-the-only-reputation-insurance-that-pay… ↗

Confidence: 56/100 Vintage: 2025 Channel: Common Crawl

Source Article

Why Content Marketing Is the Only Reputation Insurance That Pays Out Before the Claim

Original Research

Journal of Marketing Analytics · Original study ↗

Methodology

Journal of Marketing Analytics review of crisis communication and corporate reputation research

Methodology documented

Segmentation

Industryfintech_finance Company SizeEnterprise RoleAll marketers Channelcontent

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Plain Text

companies facing negative reputation events: 41% share of companies losing brand value after negative reputation event. Source: Journal of Marketing Analytics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reputation-event-brand-value-loss

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<blockquote cite="https://lighthousedata.io/data/reputation-event-brand-value-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of companies losing brand value after negative reputation event for companies facing negative reputation events<br><small>Source: Journal of Marketing Analytics (2025) · <a href="https://lighthousedata.io/data/reputation-event-brand-value-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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