B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- share of time sales reps spend actively selling for Sales reps (2026)
Sales reps spend only about 40% of their time actively selling.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://www.datamagnet.co/post/building-a-data-enrichment-microservice-architecture-patterns/ ↗
Source Article
Data Enrichment Microservice: Architecture Patterns (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Building a Data Enrichment Microservice: Architecture Patterns for 2026
A data enrichment microservice takes a thin record — an email, a domain, a LinkedIn URL — and returns a complete compan…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce State of Sales Report
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
Sales reps: 40% share of time sales reps spend actively selling. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reps-selling-time-share-2026
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<blockquote cite="https://lighthousedata.io/data/reps-selling-time-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of time sales reps spend actively selling for Sales reps<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/reps-selling-time-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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