B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- share of reps giving up after one followup for sales reps (2025)
According to an InsideSales study, 44% of sales representatives give up after just one follow-up attempt.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
InsideSales
Primary
Tier C
https://justinharris.ai/blog/ai-sales-automation-vs-sales-team/ ↗
Source Article
AI Sales Automation vs Hiring Another Rep: Which Gets Better ROI?
AI Sales Automation vs Hiring Another Rep: Which Gets Better ROI?
AI sales automation generates qualified leads 24 hours a day for $500 to $2,000 per month, while a new sales rep costs $60,000+ annually and needs 90 days before producing anything. For most service businesses, the math is not close. …
Original Research
InsideSales
· Original study ↗
Methodology
Cited to InsideSales study; secondary citation
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
sales reps: 44% share of reps giving up after one followup. Source: InsideSales (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reps-give-up-after-one-followup-44
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<blockquote cite="https://lighthousedata.io/data/reps-give-up-after-one-followup-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of reps giving up after one followup for sales reps<br><small>Source: InsideSales (2025) · <a href="https://lighthousedata.io/data/reps-give-up-after-one-followup-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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